An truly organic infographic: The Blog Tree branches out into the UK...
Everything’s got to be green these days: even infographics! The people at internet marketing company Eloqua have teamed up with designers at Jess3 to create a UK marketing version of The Blog Tree and...
View ArticleWill guest blog posts damage your blog’s Google ranking?
I’ve noticed that I’m increasingly getting emails from “copywriters” asking if they would like them to write guest posts for The Red Rocket. Some offer to pay me, others claim to be experts who give me...
View ArticleFees backlash hits university admissions – will PR apprenticeships fill the gap?
The number of students taking places at British universities declined by 12% last autumn, as thousands of students voted with their feet and decided against pursuing a degree. Given the crippling...
View ArticleGiving sweets to sugar-high children – how the BBC PR team made the most of...
So, it turns out that the BBC has learnt a few things from Apple when it comes to a PR press launch. The ‘big reveal’ of Peter Capaldi as the new Doctor ironically had a rather old-fashioned ring about...
View ArticleWhen a story that isn’t a story gets covered: that’s a PR Injustice
One of the things that hacks off PRs is seeing a story get coverage when it doesn’t deserve to. You try and play by the rules, feed back to your clients what’s newsworthy and what isn’t and then, wham...
View ArticleBeckham gives media interview masterclass
David Beckham has been satirised over the years for being the quintessentially thick footballer, but either he’s cleverer than he’s been given credit for or been media trained within an inch of his...
View ArticlePR True Or False: “PR job titles are meaningless”
On this week’s PR True Or False podcast, Austin and I discuss whether PR agency job titles are meaningless. Personally, I’ve always been a bit against there being so many job titles and I think...
View ArticlePR True Or False podcast: The Christmas Shenanigans Issue
In this festive edition of PR True Or False, we discuss the topic: “Normal Client/Agency Etiquette Does Not Apply At Christmas”. Essentially we’re debating whether the normal boundaries of...
View ArticlePR True Or False: There’s no such thing as new news
Here’s a game I play when reading the papers: have I seen this story before? The answer is very, very often yes. PRs and journalists will tell you that there all stories fit into a number of different...
View ArticleForget end-user consumer surveys – mining your own data is the the best way...
The PR agency I work for is a big fan of consumer and B2B research for our clients. Getting the views of customers and turning this into stories that give a topical or interesting insight is...
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